Spreading Your Video With TubeMogul

Recently I have been getting back into giving video a try. Now, I have to say, video does not come naturally to me, but customers and audience members are demanding it, and who am I to say no?

So I have been learning what I can, testing, experimenting, and generally having a good old play, starting with some video I captured during a recent speaking trip.

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As you will no doubt know if you have tried doing web video yourself, just getting the video created is a task in itself. Lately with the debut of the Flip style cameras, the smart phones all getting easy features, and most computers now coming with at least some kind of basic video editing, creating video is not the chore it once was.

Getting the video online is as simple as can be as there are now a gajilion sites out there that will convert, host and display your video for free or a small fee. Of course the king of the video sites is YouTube so that is what I started with.

The next challenge, that of getting people to view your video, is an even bigger challenge. While my small experiments are hardly ready for prime time, I need to learn how this video marketing stuff works if I am going to teach it to my clients.

During my reasearch I have been hearing lots of good things about TubeMogul which is a video distribution service that sends your video out to all the popular web video communities out there in one go. I thought I would try it out and let you know how good my experience goes.

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Singing up with TubeMogul is a snap, it is all nicely and intuitively laid out, with a clear navigation and design. I can see me using this and enjoying it.

As soon as you are signed up you can set about uploading your first video. You simply find the file on your machine and set it about uploading. There is a handy progress bar and you can leave it working while you go to the next step.

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While your video uploads you can set all the information about your video such as description and tags. If you are going to get any traffic you need to spend some time figuring out what people will be looking for and giving a description that makes people want to view.

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The real chore in the whole process is signing up with all the video services out there and adding your user details into TubeMogul. This does take a while so grab a coffee or a red bull else you might snooze before you are finished and drool is not good for your keyboard!

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As you progress you can check in to see how your video is getting on. Before long you will have your video spread around the web, and all the tough bits are a one-off process, so you can start churning out your content knowing that the hard work has already been done.

In summary, if you want to distribute your video I highly recommend TubeMogul. It could save you hours in upload time alone. While it is not the traffic magnet that some spammy SEO gurus would have you believe, it does not need to be magical to be useful, and useful it certainly is.

Posted on August 21, 2009 by Chris Garrett 
Filed Under Software Tools

Comments

One Response to “Spreading Your Video With TubeMogul”

  1. Eric Fontaine on August 21st, 2009 4:35 pm

    Hi, I am the Marketing Director at HeySpread.
    That is true, Tubemogul is a great service.

    But you should also have a look at HeySpread for Professional Video Analytics and Video Distribution – http://heyspread.com. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

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