Software Tools for Managing Your Online Reputation

Reputation Monitor Tool - Maintain and build your reputation by monitoring what people are saying about you online.

I just got tipped off about a new reputation management helper developed by Strategic Profits.

What it does is creates an OPML file containing search feeds for popular online services based on your search terms.

This is pretty cool because setting up the feeds individually is a bit of a chore, especially if you have plenty of phrases to monitor. And monitor them you should if you care about your online reputation.

Feeds featured are your pretty standard fare:

… along with some I didn’t recognize. Sneakily they also add in Rich Schefren’s own blog - naughty! Nice way to pad his subscriber count, heh :)

If you really want to monitor your reputation though you also need in addition at least Google Alerts, and a good Twitter search. In fact you need to be involved in the social media in an active and engaged way.

You can try the Reputation Monitor tool here.

Any more tips for how you might monitor your online reputation? Please share in the comments and I will highlight the best comments with links.

Posted on July 10, 2008 by Chris Garrett 
Filed Under Software Tools

Comments

9 Responses to “Software Tools for Managing Your Online Reputation”

  1. Joel Falconer on July 10th, 2008 12:53 pm

    My system is far from comprehensive, but I have a Summize RSS feed looking for @jfalconer, a few FriendFeed feeds that target my name and my stuff, and a regular Google Alerts service that isn’t only handy for finding my name online: it’s good for finding those content scrapers too!

  2. Tom on July 10th, 2008 12:57 pm

    Hi Chris,

    Our reputation monitor (http://reputation.distilled.co.uk) does a very similar thing only it aggregates the feeds into one RSS feed and lets you filter by relevance, add negative keyphrases etc. There’s a 1 month free trial :-)

  3. Andreas Gohr on July 10th, 2008 12:57 pm

    Well, there’s http://www.egosurf.org/ - probably not quite what you had in mind, but it’s fun to compete for scores ;-)

    BTW. My score is 8697 currently.

  4. Dean Hunt on July 10th, 2008 1:03 pm

    It is pretty easy to set this up without this tool, but it is pretty useful.

    One thing you can do is create an “about-me” or “media” page, and link to all the mentions of yourself that you like.

    That will boost their search engine rankings, and thus drop down any negative or incorrect mentions.

    There is also a tool to monitor forums, but it is a paid tool.

    Give me a shout if you want the URL, I will dig it out.

    Dean Hunt

    PS: If you look at the tutorial Rich provides on the site, you will see from the screenshots that DeanHunt.com is in HIS feed list. (Blush)

  5. Melissa on July 10th, 2008 1:05 pm

    Thanks for the heads up. In addition I can recommend keotag.com for niche searches using one RSS as well as a search RSS from Summize. Add to that Google / Yahoo alerts and blog aggregator alerts and you should be pretty well covered.

  6. Wagner Fontoura on July 10th, 2008 2:14 pm

    In Brazil we have http://www.blogblogs.com.br for this monitoring in blogs.

  7. Mark on July 10th, 2008 2:36 pm

    We monitor several places for client reputation, I put them all into a bunch here
    http://linkbun.ch/jyy - it came from the Chinwag mailing list

  8. Stefan Deak on July 10th, 2008 3:00 pm

    Although the concept of online reputation might not be entirely new I haven’t been able to find much about it.

    I would anticipate that it will be an increasingly more important part digital self-management as a whole in a near future.

    Also it is going to be very interesting to see how a younger generation used to be rather outgoing online will perceive online reputation and what actions the will take to preserve, build or destroy it.

    The first thing that came to my mind was Naymez, but that doesn’t seem to involve much of management. I suppose you could use Rollyo as well.

    I found this link at Mashable http://mashable.com/2007/09/10/online-identity/, never tried the services though.

  9. Pierre Far on July 10th, 2008 3:29 pm

    It’s important to realize that you should set up alerts/monitors for your brands/keywords and also for your domain names. A Google Alert for your domain name will pick up new links in real time and so you can be one of the first to respond if something requires your attention.

    Another thing, set up an alert for your username(s) of the accounts you have on forums, twitter, etc. You’ll be surprised what you pick up with those!

    Pierre

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