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	<title>Comments on: Microsoft and Engagement Mapping</title>
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		<title>By: Benjamin</title>
		<link>http://www.cogniview.com/convert-pdf-to-excel/post/microsoft-and-engagement-mapping/comment-page-1/#comment-48682</link>
		<dc:creator>Benjamin</dc:creator>
		<pubDate>Sat, 01 Mar 2008 22:15:49 +0000</pubDate>
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		<description>It is a bold claim by the MS folks. I&#039;d be interested in how many times people see any particular on-line ad. I can&#039;t think of many that I&#039;ve see more than once, which invalidates the approach a little. We still have traditional print ads in the mix, and now social media too.

If someone can universally measure this lot, they&#039;ll make a fortune. There again, they&#039;ll deserve to!</description>
		<content:encoded><![CDATA[<p>It is a bold claim by the MS folks. I&#8217;d be interested in how many times people see any particular on-line ad. I can&#8217;t think of many that I&#8217;ve see more than once, which invalidates the approach a little. We still have traditional print ads in the mix, and now social media too.</p>
<p>If someone can universally measure this lot, they&#8217;ll make a fortune. There again, they&#8217;ll deserve to!</p>
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