3 Seldom Used Ways to Get Quality Links to Your Blog

Every site owner is looking for more links. Links boost search engine rankings, while sending direct, quality traffic.

When discussing link building you normally see only two tactics really discussed; linkbait and pitching/link-begging. There are other, potentially more effective ways though that bloggers seldom use.

Creative Commons

The first example of using fresh and free content to get links is through Creative Commons licensing. By setting a CC license on your content you can tell other people that your content is available to use under certain circumstances and with certain restrictions. So one example might be that you can use my content for free provided you do not change it and that you link back to where you got it from.

As the unethical people will copy your content any way, and Google is getting much better at recognizing the originator of a piece of content, the risks are low, and you do in fact get a steady trickle of links from this.

By using the CC WordPress plugin you can essentially make your CC license “official” and it can also appear in CC content searches.

Read more about Creative Commons for Bloggers here on this very blog.

Article Marketing

Article, or Ezine marketing is an older form of link building where you write articles and then submit them to special sites called Ezine Directories. The most famous is EzineArticles.com

People who need a steady stream of new content for their own newsletters, blogs or web sites then come along and are allowed to copy these articles providing they keep in place your author “resource box”.

This can provide both direct traffic and generate links for you. The direct traffic comes mainly from people finding your content on the directory site through less competitive search phrases due to these directories growing a good amount of search engine visibility. When web masters utilize your content on their sites, or their email newsletters appear in a web archive, that shows up as a fresh link to your site.

Guest Posting

Guest posting is a type of article marketing where you write for free for someone else in return for a link back to your own site. These are more personally negotiated, and take a bit more effort, but have the benefit of you being able to target which blogs you want to write for to get the best results, and can often have a link both from your author attribution and, if on topic and not forced, within the content.

You need to start the relationship first with the blog owner. Comment with intelligent responses, and befriend the blog owner in social media, that way you will be familiar and they will have an idea of the kind of ideas you are capable of. Then get in touch with some potential headline ideas for discussion. Do not send a fully written piece until you have at least briefly discussed what the blog needs and audience.

Summary

Getting links for your blog is not just about emailing site owners with pitches or link bait, so think creatively how you can get more links while helping other people share your content.

Posted on June 2, 2009 by Chris Garrett 
Filed Under Content Licensing, Copywriting, Creative Commons, Google

Comments

38 Responses to “3 Seldom Used Ways to Get Quality Links to Your Blog”

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    One thing to bear in mind with guest blogging is that doing so can result in a sudden, massive burst of traffic to your site. While this seems like exactly what you’d want, you need to be prepared to capitalize on this surge of new visitors to your site.

    I had a guest post (Geoblogging – How to Geotag Your Blog) published on Problogger last year. It was an incredible, unexpected honor! But I was unprepared for the rush of new visitors that a mention on such a well-traveled blog would bring and didn’t have new material to publish on my site. I could’ve made the most of the rare (and short-lived) opportunity by having some reserve material that could’ve been published quickly, easily, and steadily over the 2-3 days after that guest post went live.

    So, I try to keep a couple of things simmering on the backburner in Google Docs that I can flesh out in a hurry if need be.

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    Thanks for the tips Rob.

    I have been thinking about this particular concern and admit that though I have been excepted by a few blogs to guest post,
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    Seems kind of obvious, but easily overlooked.

    Thanks again!

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