Comments on: Is Disintermediation Finally Here?

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By: Jack @ The Tech Teapot

Jack @ The Tech Teapot — Wed, 10 Oct 2007 09:24:54 +0000

Agree very much with Tomas. Intermediaries are going to change, but they aren’t going away. Record companies existed because they could get your record into a record shop. New intermediaries will exist to plug artists into an audience…myspace being a very good example. Interesting that the same nasty corporation who own the record companies just happen to own the audience in the form of sites like myspace.

By: Chris Garrett

Chris Garrett — Tue, 09 Oct 2007 19:02:46 +0000

@Jack – Yes I think the people with the traffic hold the power, but as more people become savvy with gaining attention (and rock stars are experts at that offline) this will be more and more commoditized

@Tomas – Oh nice, I didn’t realize that was going on. I’m happy to hear there is a “live” music scene on second life. One of these days I am going to have to give SL a proper go, so far I haven’t really put in the effort.

By: Tomas Forsman

Tomas Forsman — Tue, 09 Oct 2007 16:44:11 +0000

I’ve talked about this as well but related to another internet platform, Second Life. Music in Second Life works mainly as the industry worked before the record labels came along. There are musicians, club owners and in rare cases an agent in between. The musicians play on different clubs, several nights every week. Some of them sell CDs from their webpage, some let you download their music as mp3s. And even though there are no record lables pulling the strings….music in Second Life works. In fact it’s one of the better sources of income (not counting b2b companies). This proves that we don’t need record companies…atleast not in the way they work today.

By: Jack @ The Tech Teapot

Jack @ The Tech Teapot — Tue, 09 Oct 2007 12:16:48 +0000

There has been some disintermediation, no doubt about it. Though, channels do still exist, just not necessarily the same as they used to be. The Prince album is being disseminated through newspapers like the Daily Mail. So, whilst the channel isn’t the traditional one, there is nevertheless a channel.

The channels are the people who hold the audience. No point in having something if nobody knows about it. So, you do deals with people who “own” the audience you want to contact.