Comments on: How to ignite behind-the-firewall blogging http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/ Excel(lent) Stuff Thu, 09 Feb 2012 05:33:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Yoav Ezer http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/comment-page-1/#comment-912 Yoav Ezer Thu, 22 Feb 2007 18:22:54 +0000 http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/#comment-912 Hi Christine, Thanks for stopping by and for your insightful comment. I might have gone a bit too far with adapting the Internet's incentive model for enterprise blogging. The reason that this model looked so good to me is that it encourages the two activities we want from enterprise blogging: a) knowledge sharing b) knowledge spreading (transfer) Your suggestion that the reward structure should be more in line with the employee's job definition/goals is 100% on target. Maybe the company should expand the their job definition to include blogging and add a monthly reward (honorary and financial) along the lines of ... "Sales Blogger of the month". I'll make another go at it. Hi Christine,

Thanks for stopping by and for your insightful comment.

I might have gone a bit too far with adapting the Internet’s incentive model for enterprise blogging. The reason that this model looked so good to me is that it encourages the two activities we want from enterprise blogging:

a) knowledge sharing
b) knowledge spreading (transfer)

Your suggestion that the reward structure should be more in line with the employee’s job definition/goals is 100% on target. Maybe the company should expand the their job definition to include blogging and add a monthly reward (honorary and financial) along the lines of … “Sales Blogger of the month”.

I’ll make another go at it.

]]> By: Christine http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/comment-page-1/#comment-910 Christine Thu, 22 Feb 2007 17:27:57 +0000 http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/#comment-910 I wonder though - if pay for post is really the precedent you want to set inside your company. If you do this, the employees will always think that blogging is not an integral part of their job - because they get "paid" outside of the job for it... (and maybe this endeavor would be better suited to a wiki? - just a thought ). Perhaps another way is to make it part of their goals and objectives... If the goal is knowledge transfer and knowledge share... perhaps that's something that could be "owned" by a community leader, ie, using your example you might have the "sales excellence forum" where employees could write in and ask for advice on sticky sales situations. Of course, it's all culture dependent... and I'm sure developers and tech support ppl will be motivated to document their expertise in different ways than sales people - who are by nature - dollar driven. But, I do shy away from dividing Web 2.0 activities from the course of normal business - and paying for them to do it seems to do that... My two cents anyway. I'm interested to see what other people think. I wonder though – if pay for post is really the precedent you want to set inside your company. If you do this, the employees will always think that blogging is not an integral part of their job – because they get “paid” outside of the job for it… (and maybe this endeavor would be better suited to a wiki? – just a thought ). Perhaps another way is to make it part of their goals and objectives…

If the goal is knowledge transfer and knowledge share… perhaps that’s something that could be “owned” by a community leader, ie, using your example you might have the “sales excellence forum” where employees could write in and ask for advice on sticky sales situations.

Of course, it’s all culture dependent… and I’m sure developers and tech support ppl will be motivated to document their expertise in different ways than sales people – who are by nature – dollar driven. But, I do shy away from dividing Web 2.0 activities from the course of normal business – and paying for them to do it seems to do that…

My two cents anyway. I’m interested to see what other people think.

]]> By: Yoav Ezer http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/comment-page-1/#comment-900 Yoav Ezer Wed, 21 Feb 2007 15:54:53 +0000 http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/#comment-900 Thanks Nettie Thanks Nettie

]]> By: nettie hartsock http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/comment-page-1/#comment-898 nettie hartsock Wed, 21 Feb 2007 06:43:09 +0000 http://www.cogniview.com/convert-pdf-to-excel/post/how-to-ignite-behind-the-firewall-blogging/#comment-898 Yoav - great tips! Nettie Yoav – great tips!

Nettie

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