Comments on: Introduction to Using Excel to Calculate Your Website Visitor Value Metrics http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/ Excel(lent) Stuff Thu, 09 Feb 2012 01:12:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: AC http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/comment-page-1/#comment-171708 AC Thu, 25 Jun 2009 12:50:09 +0000 http://www.cogniview.com/convert-pdf-to-excel/?p=268#comment-171708 Thanks for this information, very helpful. Im in the process of valuing my website for VC funding, how can I use the value / visitor metric to value my website, do I use a multiple? Thanks for this information, very helpful. Im in the process of valuing my website for VC funding, how can I use the value / visitor metric to value my website, do I use a multiple?

]]> By: Excel Data Mining: Measuring Customer Support Costs : Codswallop http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/comment-page-1/#comment-146113 Excel Data Mining: Measuring Customer Support Costs : Codswallop Fri, 06 Feb 2009 12:23:56 +0000 http://www.cogniview.com/convert-pdf-to-excel/?p=268#comment-146113 [...] Customer acquisition costs are familiar to any business but many companies do not track individual customers support costs and instead see customer service as an aggregated expense. This is a mistake because certain customers could be costing you more money than they bring in, meaning gaining more of these customers would actually hurt your business rather than help it. Another reason why “make it up in volume” is often a bad approach! [...] [...] Customer acquisition costs are familiar to any business but many companies do not track individual customers support costs and instead see customer service as an aggregated expense. This is a mistake because certain customers could be costing you more money than they bring in, meaning gaining more of these customers would actually hurt your business rather than help it. Another reason why “make it up in volume” is often a bad approach! [...]

]]> By: How to Use Excel to Identify Your Best Customers : Codswallop http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/comment-page-1/#comment-142699 How to Use Excel to Identify Your Best Customers : Codswallop Thu, 15 Jan 2009 13:10:37 +0000 http://www.cogniview.com/convert-pdf-to-excel/?p=268#comment-142699 [...] the previous article I showed how you can measure visitor value and engagement using Excel. Now I would like to show you how you can identify your best, most profitable customers, also using [...] [...] the previous article I showed how you can measure visitor value and engagement using Excel. Now I would like to show you how you can identify your best, most profitable customers, also using [...]

]]> By: Chris Garrett http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/comment-page-1/#comment-141366 Chris Garrett Thu, 08 Jan 2009 19:28:28 +0000 http://www.cogniview.com/convert-pdf-to-excel/?p=268#comment-141366 There are two ways, one is as you say feedburner, another is to use referrers which is not as accurate There are two ways, one is as you say feedburner, another is to use referrers which is not as accurate

]]> By: Hendry Lee http://www.cogniview.com/convert-pdf-to-excel/post/excel-visitor-value/comment-page-1/#comment-141356 Hendry Lee Thu, 08 Jan 2009 17:33:22 +0000 http://www.cogniview.com/convert-pdf-to-excel/?p=268#comment-141356 Chris, Thanks for sharing the spreadsheet. I've been using a quite similar tool for my AdWords campaigns. Btw, how did you track RSS clicks? Did you get the number from FeedBurner - i.e. measuring clicks on the feed title back to your blog? Chris,

Thanks for sharing the spreadsheet. I’ve been using a quite similar tool for my AdWords campaigns.

Btw, how did you track RSS clicks? Did you get the number from FeedBurner – i.e. measuring clicks on the feed title back to your blog?

]]>