Digg Takes On Facebook

I logged into my email this morning to see a message from Digg waiting for me. Well, actually two because up until this year I used a pseudonym on the site.

Lots of new changes coming to Digg! We’re excited to introduce you to the new Digg Profiles. With over fifty new features, we’ve completely revamped our profiles from the ground up – making it easy for you to share your favorite Digg stories with friends.

My first thought was “They are taking on Facebook, this could be interesting!”.

Diggs new profiles

After checking them out I realize that right now Facebook probably should not be too concerned but perhaps there are signs they are heading in that direction. You can now add more information to your profile, including pictures. This will be useful when searching around for friends to add.

The main attraction, other than a more informative profile page, is the “shout” feature. Kind of like the Facebook message and wall facilities, this allows you to contact your friends through the system. You just know this is going to be used to push stories and beg for votes!

Digg has always been a social site, I had already added around 60 some friends, but these features should add another dimension.

I think this is a positive move, I hope they continue to develop this side of the service so we can pull away from the perception of Digg as just a killer source of traffic :)

More coverage:

What do you think about it? Are you going to beef up your profile and add friends or do you think this takes away from the spirit of Digg being about the content? Let us know in the comments …

Posted on September 20, 2007 by Chris Garrett 
Filed Under Web 2.0

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