How to help other bloggers spread your words
I am a huge Creative Commons fan. And if you’ve been reading this blog, you must know that I have also taken a liking to blogging.
That is why I think the following post from the Creative Commons Blog is a must for every blogger.
How to get a Free Cup of Coffee in New York
I’ll be in New York city and relatively free on the 21st and 22nd of April. If anyone would like to meet up and talk about software, Excel, blogging, knowledge sharing or just hang, send me an email.
The coffee is on me.
I May not Know Much About Art, But I Know What I Like!
While reading yesterday’s open mic night. I came across this blog in the comments.
This is a rare find. I am not an art expert, but these drawings are just amazing.
Go have a look.
P.S.
SOBCon still has some seats left. Don’t miss the opportunity of making friends with Liz (a blogging powerhouse), David Armano (a brilliant designer/blogger/marketer) and Muhammad Saleem (a digg top 10-er). Those are just three of dozens of high profile bloggers that will be at SOBCon. And they are also nice people. So Don’t wait…
Register today…It’s the smartest step you can make to advance your blogging career.
What was so valuable “Best Buy” completely changed its corporate culture to get?
A Corporate Blogging Case Study
A 35% increase in productivity!!!
According to CNN Money (via Kodus), Best Buy currently lets 60% of its HQ employees come and go whenever they please as long as they achieve their goals. This is a huge cultural change, but it seems that Best Buy is happy with this change since they plan to expand it to their entire HQ staff and their stores.
But how does it relate to corporate blogging, you ask?
How to “Sell” Corporate Blogging
The Best Buy case shows that a company can change its culture if the benefits are big enough. A company doesn’t need to completely change its corporate culture to gain the benefits of blogging. It only needs to find some way to acknowledge and reward behind-the-firewall bloggers for their efforts. We (Enterprise 2.0 experts/evangelists/advocates) can use the benefits that blogging and other Enterprise 2.0 technologies bring to “Sell” the required cultural change to the company.
The benefits of Enterprise 2.0 and Corporate Blogging
This is where we (so called experts/evangelists/advocates) fail miserably. Once we are faced with the simple and mandatory question that comes before every project - What are the clear benefits this project will bring? we start to babble.
The truth is - we don’t have good answer. We can show wonderful things blogging has done for individuals on the Internet. Some companies have even successfully used blogs to create a relationship with their customers. But there is no solid collection of benefits for corporate (behind-the-firewall) blogging.
If you know of such an example, where an internal blog provided real benefits, I’d love to hear about it. And though the Enterprise 2.0/Corporate Blogging gurus probably won’t admit to it, they’ll probably be very happy to hear about it as well.
17 Mostly Useful Links that Will Increase Your Blogging Powers
Imagine having 13 blogging experts at your disposal, ready to answer your questions and help you understand and implement their blogging know-how…
Yesterday, Liz Strauss from Successful Blog held a “Virtual Blog Conference”. It was the first I ever attended and it was pretty amazing. She gathered 13 “speakers” (bloggers). Each Blogger made a short post about a certain aspect of blogging and then hosted the discussion in the comments. The sessions were excellent. I particularly enjoyed (and learned from) the session about creativity.
This is a wonderful example of how blogs can facilitate knowledge sharing.
Here is the list of the speakers and sessions:
- Robyn McMaster on Laughter and Mistakes
- Sandra Renshaw on Graphics
- Mark McGuinness on Creativity
- Joe Hauckes on Navigation
- Rodney Rumford on Video blogging
- Chris Garrett on Blogger Blunders
- Ellen Weber on Music and Moods
- Wendy Piersall on Blogging Beyond the Blogosphere
- Mike Wagner on Branding
- Terry Starbucker on What to Look for in a blog
- Chris Cree on Business Blogging
- Phil Gerbyshak on Being a Relationship Geek
- David Armano on the 4 Cs of Blogging
Why something like the “Virtual Blog Conference” will probably not happen in your company
Peter-Anthony Glick from Leveraging Organizational Knowledge wrote an excellent three-part series about how corporate culture and corporate thinking prevents/disturbs knowledge sharing. The series starts here and continues here and here.
3 Simple and Powerful Techniques Management Can Use to Encourage Enterprise Blogging
Web 2.0 technologies are surprisingly slow in penetrating businesses. It is becoming clear that knowledge sharing (blogging for example) can be effectively introduced within a company only with the active support of management.
Management needs to do the right things–primarily because management has limited time. Wasting management’s time on low-yielding activities will cause them to lose interest. Doing the wrong things can also harm the goal of knowledge sharing. To use the words of the renowned business author, Peter Drucker, “Management is doing things right; leadership is doing the right things.”
The following are practical, down-to-earth techniques that management can use to promote enterprise blogging:
- Comment on employees’ blogs. Imagine the reaction of a lowly copywriter when the VP of marketing writes “I love this idea; keep working on it” in the blog’s comments. The excitement will keep him ferociously blogging about new ideas for at least a couple of months.
- Comment on comments. The dialogue in the comments section of a blog helps refine ideas, create new ones, and disseminate knowledge. By participating in that dialogue, management endorses the process. Management should be careful not to promote its own ideas, because their ideas have much more weight and will dominate the conversation.
- Keep a link blog. Linking to an employee blogger will accomplish the same goals as leaving comments on his blog (i.e., show support and recognition). A link blog is even more effective than commenting because the acknowledgement of the blogger is public. Keeping a link blog will help spread information throughout the company (since senior management’s blogs will be widely read). It will also help employees understand what interests the senior management (help guide the corporate blogging conversation).
Management can use these techniques to actively promote and show support for enterprise blogging–and in so doing, lead the company toward knowledge sharing.
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